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安利一下 美好发生 “新零售”变革下华丽转身的“新安利”

来源:岳阳新闻网 发布时间:2020-10-19

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岳阳广电全媒体讯(记者 余佳敏 余滢)一部手机、一个兴趣、一群朋友,只要有了这些,你就可以开启自己的“创客”故事。在这个分享时代,你的每次“安利”,都将与别人产生关联,离梦想更近一步。今天,直销品牌“安利”已经不仅是品牌名称,更成为表达“真诚分享”的网络热词,因为自己真心喜欢,所以分享,并因此成就别人的生活。

10月18日,位于青年中路455号龙骧华城A-2栋一层的岳阳安利创客中心盛装起航,成为安利在中国市场成功转型后的第51家创客中心。


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步入崭新明亮的安利岳阳创客中心,现代简约的装修风格搭配北欧简约圆形吊灯,使整个大厅充满设计感。在化妆品雅姿体验区,高科技肌肤测试仪比顾客还了解自己的皮肤状态,让顾客可以依此选择最合适的美肤产品;高科技家居体验区内,干净整洁的“厨房”里没有一丝油烟,皇后锅具强大的烹饪技能瞬间抓住食客味蕾,丰富的美食体验让厨房更加时尚;全面升级的SKY逸新空气净化器,实现逸新APP远程智能操控,30分钟左右即可净化43平方米室内空间的空气……美食、美颜、健康塑形、悦享美妈等线上线下无缝对接的社群活动,带给消费者更加完美的体验。


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安利(中国)岳阳创客中心负责人黄华强:

目前,安利(中国)正在进行实体创新转型,依托大数据、人工智能等新技术,266家自营店铺转为线下体验店。在线上,“安利云购”和“安利微购”准确把握移动社交电商风口,成为国内颇具规模的自有电商平台,同时打造了“一部手机、一个兴趣、一群朋友”的新安利创业模式,并向全球(其他)市场输出中国智慧和中国经验;在物流端,安利与京东开展开全面合作,一、二线城市24小时即可送货到达,升级消费者体验。

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历经60年风雨的安利打造了全球化的战略运营格局,不断强化研发、生产、物流、财务及IT等营运系统的资源共享与整合,使全球市场实现了高效快速的发展。安利的“新零售”布局从数字化、体验化、年轻化,到以拓展忠实顾客、培养年轻营销骨干为核心战略,打通线上与线下的通路,走出一条安利式的“新零售”变革道路。


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作为一家有责任有担当的企业,疫情爆发后,安利公司在市场断货情势下,克服困难,优先为疫区安排产能,及时向武汉捐赠两批价值1100万元的通用防疫物资,用于民生部门和相关医院抵抗新冠病毒。疫情发生以来,截止目前,安利为抗击疫情累积捐赠达4200万元。

责任编辑:钟艺